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Running account-based marketing across four disconnected vendors is slower and costlier than it should be. This platform unifies targeting, activation, and measurement on one identity graph — so B2B teams can find their buyers, reach them everywhere, and measure everything in one place.
Fragmented Stack, Unreliable Attribution
The client was running its ABM motion across four disconnected vendors — one for programmatic activation, one for identity resolution, one for measurement, and one for creative. Each tool owned its own slice of the funnel, and none of them talked to each other. The result was campaign data trapped in silos, manual stitching between platforms, and attribution that was directional at best.
Tracing a single impression through to a specific pipeline dollar meant exporting data from multiple systems and reconciling it by hand. Without a shared identity layer, connecting ad spend to closed revenue was an estimate, not a fact — and disjointed targeting meant wasted spend and an inflated cost per lead.
Benefits of a Unified ABM Platform
Meaningful gains for every stakeholder across the go-to-market motion.
“This platform replaced four separate vendors for us — DSP, identity graph, measurement, and creative optimization — all in one place. For the first time, we can trace a single impression through to closed revenue with full-funnel ABM attribution”
Client
Built Around One Identity Graph
We consolidated the client's entire stack onto one platform, architected from the ground up around a single identity graph that powers identity resolution, audience building, activation, and measurement together. We deployed the deterministic site tag and resolution engine before activation, so every audience was built on verified first-party data from day one — then synced CRM pipeline and opportunity data against campaign delivery for true closed-loop attribution.
Every feature was rigorously validated across identity-match accuracy, audience-syndication reliability, attribution integrity, and cross-device responsiveness to ensure a dependable, production-ready platform.
Resolving Anonymous Traffic in Real Time
The deterministic resolution engine is what makes closed-loop attribution possible. A site tag resolves anonymous visitors to individual profiles (US) or company accounts (globally), feeding first-party audiences directly into the DSP — with no reliance on third-party cookies or external enrichment partners, and GDPR/CCPA-compliant by design.
What We Built
From Fragmentation to Full-Funnel Clarity
By unifying its ABM stack onto one platform, the client eliminated the overhead of four disconnected vendors and gained attribution it could finally trust — visibility that translated directly into leaner, more efficient spend.
“This platform replaced four separate vendors for us — DSP, identity graph, measurement, and creative optimization — all in one place. For the first time, we can trace a single impression through to closed revenue with full-funnel ABM attribution”
Client
Unified Platform vs. Fragmented Tools
| Capability | Our Platform | Fragmented 4-Vendor Stack | Consumer Ad-Tech |
|---|---|---|---|
| Single identity graph across targeting + measurement | ✓ | ✗ | ✗ |
| Deterministic matching, no third-party cookies | ✓ | Partial | Partial |
| Closed-loop attribution (impression → revenue) | ✓ | ✗ | Partial |
| Account- and person-level B2B precision | ✓ | ✗ | Partial |
| No manual cross-tool reconciliation | ✓ | ✗ | Partial |
| First-party pipeline, no enrichment partners | ✓ | Partial | ✗ |