8-second load times. 78% cart abandonment. We fixed both.
We rebuilt a legacy e-commerce platform using a modern React headless architecture — reducing page load times from over 8 seconds to 1.2 seconds, cutting cart abandonment by 45%, and growing mobile traffic by 200% within three months of launch.
A phased migration strategy ensured zero downtime throughout the transition.
A platform built for a different era was failing on every modern metric.
The existing platform was running on outdated technology that produced page load times exceeding 8 seconds on mobile, a cart abandonment rate of 78%, and no responsive design — meaning mobile users, who represented a growing share of traffic, had a fundamentally broken experience.
Scalability was also a hard constraint: the platform couldn't handle traffic spikes during peak seasons, meaning promotional periods — the highest-value commercial moments — were also the most likely to fail.
Headless React. Progressive web app. Optimized checkout. Cloud infrastructure.
Headless Commerce Architecture
Rebuilt the frontend on React with a headless CMS — decoupling the presentation layer from the commerce engine to enable sub-second page loads and full design control.
Progressive Web App Features
Implemented PWA capabilities including offline mode, add-to-home-screen and push notifications — delivering an app-quality experience on mobile without an app store dependency.
3-Step Checkout Optimization
Redesigned the checkout flow from a multi-page process to a streamlined 3-step experience — the single highest-impact change for cart abandonment reduction.
Scalable Cloud Infrastructure
Deployed on cloud infrastructure architected to handle peak traffic without degradation — so promotional periods no longer risk platform failure.
Phased Migration, Zero Downtime
A phased rollout strategy with A/B testing and gradual traffic migration ensured the legacy platform stayed live throughout — customers experienced no service interruption.
150% more conversions. 200% more mobile traffic. In 3 months.
Conversion Rate Increase
Within the first three months of launch — driven by faster load times, mobile optimization and checkout redesign.
Page Load Time
Down from over 8 seconds — a reduction that directly drove the conversion and abandonment improvements.
Cart Abandonment
The 3-step checkout and performance improvements together reduced abandonment from 78% to under half that.